Do you believe an advertisement? Neither do I. But I do believe in persuasive messages – EMOTIONALLY packaged. That's what I do.

Ja, ein wenig Honeymoon-mood ist noch immer da, denn eine so komplexe Kampagne für die Zukunft der Hamburger Mobilität, in meiner Heimatstadt mit entwickeln und produzieren zu dürfen, ist wirklich außergewöhnlich. Und auch der Output war besonders: 
16 Filme (sechzehn!) für 3 Kampagnen-Phasen und parallel das Shooting für die Kampagne und den Website-Relaunch der Radkultur Hamburg. Deine Stadt. Dein Weg. – Der Kampagnen-Case. Here we go!

"Well, we want new ideas, a new approach and a new style to reinvent and relaunch the visual content for CUBE Urban Mobility." The briefing CUBE had for us was as simple as that. New collaboration project for CUBE Bikes together with gifted DOP Pascal Blaurock. This kick-off-project was about the CUBE Fold Hybrid – an e-powered folding bike for commuting in the city. Enjoy the film concept „Folding Transitions“ that staged the major feature of the bike to change the scenes in the film. This is the full campaign case. Enjoy! DoP and Cut: Pascal Blaurock Creative Concept and Production: Thomas Thiele Photography: Thomas Thiele Client: CUBE Bikes

Great honor and very pleased to announce new project with one of my personal all time heroes Jan Ullrich. We spent 5 days in row with Jan and his team down in the Provence, France to shoot some remarkable pictures and to produce a new personal film for Jans comeback ambitions and his new upcoming projects. Enjoy! photos: Thomas Thiele creative concept & production: Thomas Thiele DoP: Karl Volkenannt client: Jan Ullrich

7 Minutes for Manuel Neuer, 11 Minutes for Jamal Musical, 9 Minutes for Leroy Sané and Serge Gnabry and almost no minutes for Thomas Müller… Though having just small slots with the guys we had some fine moments and got the shots we wanted. Very pleased beeing part of DFB World Cup campaign shooting developed by BrinkertLück Creatives shot at the new DFB Campus in Frankfurt Germany. Production and Direction: Thomas Thiele DoP: Dennis Schmelz Photo: Marco Fischer Client: DFB Lead Agency: BrinkertLück Creatives

New Blackroll Portrait with German international football player Sophia Kleinherne. This story was launched during the FIFA womens world cup 2023 in Australia and New Zealand. Enjoy! concept, direction & production: Thomas Thiele dop & cut: Konstantin Tanner fpv & bts: Jan Clauder photo: Marco Fischer styling: Anja Werner hair+make up: Elena Becker client: Blackroll thank you: Álvaro Magel, Marcel Berger – Sports360

Supreme devotion, a clear mindset and still staying super relaxed! This project was a hell of a ride but it was even so much more! It was an absolute pleasure and a great experience to work with António Duarte and the Fatum crew making this Film and the whole story come true. What a ride! The Story of Young Gun Fatum Surfboards Rider António Duarte focussing on his dream of becoming a pro surfer. Check out an outstanding digital story. Enjoy! Creative Concept / Production: Thomas Thiele Photo: Marco Fischer DoP: Alexander Michel Client: FATUM Surfboards

This is why!

We are very pleased to being part of adidas HIIT sportswear campaign with German international Leon Goretzka shot in Herzogenaurach. Enjoy! client: adidas photo: Marco Fischer production: Thomas Thiele dop: Alexander Michel hair+Make-up: Stefanie Stuermer styling: Steffi Sommer assistant: Florian Burghardt

We are super pleased and honored to be part of new world wide Tommy Hilfiger Watches spring/summer 2023 campaign with Thiago Alcántara. It was a great pleasure to be working with Tommy Hilfiger, Thiago and his team! 
Enjoy! client: Tommy Hilfiger photo: Marco Fischer dop: Christina Kapl production: Thomas Thiele light: Axel Heumisch hair+make up: Stefanie Stuermer styling: Steffi Sommer assistant: Florian Burghardt

Very pleased being part of production for the launch of the international campaign commercial for the new Blackroll Recovery Base. A mattress that improves recovery during your sleep. This production included a major YouTube commercial, several cut downs for social media and also some funnel versions for a number ob Blackroll sleep products for the Blackroll sales channels. Although there was a quite lot on the list we managed to get everything smoothly done in one day. Enjoy!
 direction & production: Thomas Thiele dop & cut: Alexander Michel photo: Marco Fischer styling: Anja Werner hair+make up: Janine Hauswald actor: Aaron Thiesse client: Blackroll

Summer shooting 2023 for Swiss brand Suncomfort by Glatz, introducing two new designed parasol models on beautiful locations. Enjoy! concept & production: Thomas Thiele client: SUNCOMFORT by GLATZ

Anyone who has the chance to accompany Yasmin Giger and her team on a training day quickly gets an impression of how much commitment it takes to make it to the top of world athletics as a young runner. Because nothing less than that is the goal of the highly talented and super likeable young Swiss hopeful who, despite all the concentration and intensity, never forgets how important it is to have fun and enjoy her sport and to stay relaxed. New BLACKROLL® Portrait with Yasmin Giger. Enjoy! Creative Concept / Production: Thomas Thiele Photo: Marco Fischer DoP: Dennis Schmelz Client: Blackroll Cut: Pascal Blaurock

For us it’s not only an absolute pleasure to see Thiago play but also to meet and work with him! We are super pleased and honored to be part of new world wide Tommy Hilfiger Watches winter 2022 campaign with Thiago Alcántara shot in Barcelona. It was a great pleasure to be working with him and his team! 
Enjoy! Photo: Marco Fischer DoP: Christina Kapl Production: Thomas Thiele Light: Axel Heumisch Hair+Make up: Stefanie Stuermer Styling: Steffi Sommer Assistant: Florian Burghardt

We are very pleased to announce being part of the new adidas Champions League campaign production. For this campaign the Champions League plinth with the new official match ball was taken back to the urban areas where football lives and more specifically where the players started their grassroots journey. This campaign is about young talents who aim for the stars and don't let their surroundings be a limitation. Enjoy! Photo: Marco Fischer Production & Art Direction: Thomas Thiele Client: adidas

It probably doesn't happen that often that you get the chance to develop an event brand for a World Cup. So I was very pleased being asked to create the brand Oberhof23 winter World Cup of biathlon and luge, held in Oberhof 2023 as employee with KNSK. It's been a pleasure to see the brand come ’alive’ with people enjoying the event and kids wearing beanies and coats showing the brand. Enjoy! Lead-Agency: KNSK Brand Design: Thomas Thiele

DYNAFIT®, EVOC®, Polar®, Athletes eyewear®, TUNAP Sports®, SKS – what a sports brand lineup for one production! We are very pleased and honored to have all the brands join us for this combined film and photo production on la Palma with unstoppable pro Mountainbike rider Steffi Marth. Thanks to a very good conception, preparation and coordination everything worked seamlessly. And the most important indicator after all was – all brands were very impressed by the outcome and very happy with the ordered content. This is just a small insight of the produced content in this case with headliner and major client DYNAFIT® with 10 campaign reels for the new personal DYNAFIT® „Shut up and ride" drop collection of Steffi Marth. Shooting brand new Polar® Grit X Pro watches shot for the first time for product launch and so much more… Enjoy! Creative Concept / Production: Thomas Thiele Photography: Marco Fischer DoP & Cut: Philipp Hertfort Rider: Steffi Marth Location: La Palma / Spain Clients: Dynafit, Evoc, Athletes eyewear, Polar, SKS, Tunap Sports

Freeride backcountry spots, remote cross-country skiing tracks and a giant ski jump! Very pleased to announce the launch of the probably most special Blackroll Portrait Story with two times olympic champion Johannes Rydzek! Blackroll Portrait Story No.4 out now! Thank you Johannes and Coletta for taking us out to your backcountry playgrounds around your home spot Oberstdorf. It was a pleasure! Enjoy! Creative Concept / Production: Thomas Thiele Photo: Marco Fischer DoP: Alexander Michel FPV: Karl Volkenanndt Client: Blackroll

Very pleased to announce the partnership with new client Glatz from Switzerland. We are honored to have been selected to conceive and produce a shooting and two films to communicate the major parasol design relaunch. This first film is about the new design concept that Glatz developed together with Phoenix Design with the principle designer Pablo Bernal from Phoenix Design. Enjoy! Creative Concept / Production: Thomas Thiele Client: Glatz Photo: Marco Fischer DoP: Alexander Michel Cut: Pascal Blaurock Design: Phoenix Design

Glatz – Swiss Quality in parasol manufacturing of any size – launching a mayor redesign of their parasols in 2023, starting with one of their most popular models. Accompanying the redesign of the parasols Glatz also starts a new Line of fabrics with a new colors concept. We are very pleased to be part of this process. Enjoy!! Creative Concept / Production: Thomas Thiele Client: Glatz Photo: Marco Fischer DoP: Alexander Michel Cut: Pascal Blaurock Design: Phoenix Design

Like an explosion of colour - You better be prepared for anything to happen when international artist Marc Jung gets challenged to design the BMW bobsleigh helmet of Olympic gold medallist Mariama Jamanka. Art project of the Free State of Thuringia, BMW Helmets and BMW Motorbikes. Enjoy! concept & direction: Thomas Thiele dop & cut: Alexander Michel photo: Marco Fischer client: Thüringer Wirtschaftsministerium agency: KNSK

We are very pleased to be part of this new Campaign by BrinkertLück Creatives for the DFB. Producing this campaign with all the kids on the pitches was a pure pleasure and it was a joy to see that the kids loved the new forms of play and had a wonderful time. The goal of the campaign is to present the new rules and forms of play and to show parents and children how football can now be experienced and learned in a completely new way with a lot of fun and fair play. Agency: BrinkertLück Creatives Photo: Marco Fischer DoP: Alexander Michel, Julius Dürrfeld Production: Thomas Thiele

Concept and art direction for stunning ZDF image trailer series, presenting the full content range of the ZDF program. Concept and art direction: Thomas Thiele Client: ZDF Agency: KNSK Text: Ulrike Wegert

Probably a once-in-a-life-time situation! Absolutely thankful for having the chance of concepting and developing an on- and off-air redesign for one of the leading European TV broadcasters. The ZDF from Germany. In a nutshell the design-concept was: How can a brand redesign be more credible and convincing as if it comes directly from the brand? Hardly, I would say. "The ZDF Circle" was born and changed the entire communication of the ZDF on every channel. Simply once-in-a-life-time. Enjoy! Creative concept / Art direction: Thomas Thiele Client: ZDF Agency: KNSK

The coast of Brittany. Probably one of the most beautiful places on this planet. 
Enjoy this private project? La côte de la Bretagne. Probablement l'un des plus beaux endroits de cette planète. 
Profitez de ce projet privé. Direction / DoP / Cut: Thomas Thiele

Event branding, brand concept and social media content management at the Deutschland Tour – Germanys biggest pro cycling event – for one of the main sponsors. We set up our own cycling team "Team Thuringia" on the open public event race. This team – with more than 140 team members – was led by 5 VIP Team Captains including local Olympic medalists and world champions from different disciplines. Enjoy! concept & project lead: Thomas Thiele social media content management: Thomas Thiele dop & cut: Alexander Michel client: Free State of Thuringia lead agency: KNSK

Creation and concept for FIFA World Cup Trailer "The art of Football" Awards: New York Festivals Award, PromaxBDA Europe, Eyes&Ears Europe Production: Erste Liebe Film Director: Cadmo Quintero Copywriter: Steffen Steffens Lead Agency: KNSK

For an international football star there are several options to announce his own retirement. Some trust in publishing an uninspired press release or doing an interview – others believe in giving inglorious and tearful press conferences. We believe that this moment offers the chance to leave the stage in style and with a strong statement! Benedikt Höwedes followed our idea and decided to leave the stage in style! Very pleased and honored to announce the launch of „Höwedes out“. A new production together with Benedikt Höwedes announcing his retirement. Creative Concept / Script / Direction: Thomas Thiele DoP & Cut : Alexander Michel Photo: Marco Fischer Client: Benedikt Höwedes

Creation and concept for ZDF Champions League Final billboards in Berlin

World champions, european and olympic champions. Together they won 25 Olympic medals and 51 world championships. 
10 world-class winter sports athletes become one team - The TeamThuringia23. It was a great experience to meet all these guys producing this kickoff trailer for the presentation of the team. Enjoy! concept & art direction: Thomas Thiele photo: Marco Fischer client: Free State of Thuringia lead agency: KNSK

Idea, concept and art direction for classic WMF Sharp Knives international campaign. This campaign was glad to win almost every relevant creative award worldwide including: CANNES SILVER LION Winner CLIO AWARD Winner ADC NEW YORK Winner Creative concept and art direction: Thomas Thiele Client: WMF Lead Agency: KNSK Photo: Markus Heumann

Very pleased to announce the broadcasting with Leica Cameras on this art project. One day of social media live-documentation with Leica ambassador Marco Fischer visiting the Millerntor Art Gallery including a live-shooting with Viva Con Agua in the gallery. We shared all content with Leica and launched it simultaneously for one day. Enjoy! DoP and Cut: Thomas Thiele Leica Photographer: Marco Fischer Client: Leica Camara

Very pleased to be part of this very big production! The all new image campaign developed by BrinkertLück Creatives for the two airports of Leipzig and Dresden in Germany. The main goal was to show what great job the employees of these airports are doing to run these airports smoothly for the satisfaction of their passengers and clients. And of course to introduce the new symbol of this campaign: a small paper-plane. 
This production was quite a ride to accomplish, taking a few weeks to get all shots done. Enjoy! Photo: Marco Fischer DoP: Christina Kapl Production: Thomas Thiele Lead Agency: BrinkertLück Creatives

How much wind speed can a Glatz parasol take? 40, 50, 80 km/h or even more? We made a speed test and pushed it to the limit. Find out soon!

Concept, text and creation for international Financial Times Airports Campaign Creative Concept: Thomas Thiele Lead-Agency: KNSK

They say Red Bull X-Alps is the world’s toughest adventure race taking athletes to the limit and even beyond! Very pleased to announce the launch BLACKROLL® Portrait Story with Paul Guschlbauer. Learn more about the Red Bull X-Alps, whats drives Paul and Blackrolls role in terms of recovery for the athletes. This is the first film in a new series of BLACKROLL® Portrait Stories. Good luck for X-Alps 2021 Paul! Creative Concept / Production: Thomas Thiele Photo: Marco Fischer DoP: Alexander Michel Client: Blackroll

Very pleased to announce the launch of the new worldwide launch campaign for the all new BLACKROLL® Recovery Blanket Ultralite! Concepting and executing this project for this cool product was a joy. Thank you BLACKROLL®!  Creative Concept / Production: Thomas Thiele Photo: Marco Fischer DoP: Alexander Michel Client: Blackroll

Giving striking Fatum Stencil-Logo a gently retouch and get it fresh for the next decade.

She says of herself that she sometimes likes to overdo it a bit. After this production we think she is right. Very pleased to announce the launch of the BLACKROLL® Portrait Story with Steffi Marth. Enjoy! Creative Concept / Production: Thomas Thiele Photo: Marco Fischer DoP: Alexander Michel Client: Blackroll

Concept and creation for Financial Time commercial highlighting the various types of subscription options. Get your subscription today at www.ft.com/products Creative concept and art direction: Thomas Thiele Client: Financial Times Lead Agency: KNSK

Introducing SRH University of Applied Sciences future international campus. With over 12.000 students the SRH Group is one of the leading providers of university education in Germany. Very pleased to announce first project together with SRH Group launching communications for the future campus, including concept for film and photo to introduce the future facilities and giving international students a first glimpse of the city of Hamburg. Creative Lead: Thomas Thiele Photo: Thomas Thiele DoP: Alexander Michel Client: SRH

Concept and creation for bold international ZDF Kick-Off Champions League Campaign "Mad about football." Direction: Thomas Thiele Photo and Film: Sven Sindt

Concept and creation for Wirtschaftswoche Magazine. A Story about the history of democracy in Europe.

Visual concept and layout for the Bauhaus anniversary book 2019 with KNSK and Bissinger+ Concept and art direction: Thomas Thiele Agency: KNSK

Honored being part of Martin Schulz (former President of the European Parliament) campaign team in his campaigns, running for President of the European Commission 2014 and running for the German Chancellorship in 2017. It was always a great experience to work with Martin Schulz and to see with what dedication and conviction Martin Schulz lives social politics. Photos: Benno Kraehahn Agency: KNSK

Event branding Concept and Stage Design for the official European election kick-off event in Lisbon, Portugal. More than 3.000 participants and guests took part on this two-day-event on the campus of ISCTE - University Institute. Creative concept / Art direction: Thomas Thiele Client: PES – Party of European Socialists Lead Agency: KNSK

In my very first year as a trainee in an agency I had the chance to join a team which was working for SPD party. It was the year when there was Bundestagswahl to elect the next Bundeskanzler in Germany. All major parties identified the political centre to be the spot where the decision falls. It happens to be the SPD as the socialist party in the race to claim the red color for themselves and it also happens that the red color is placed right in the middle of the German flag. So to me the idea was too simple to not make it: "The centre in Germany is red." Btw: The SPD won the election back then. Creative concept / Art direction: Thomas Thiele Client: SPD Lead Agency: KNSK