DFB Kids-Football Rules reinvention

We are very pleased to be part of this new Campaign by BrinkertLück Creatives for the DFB. Producing this campaign with all the kids on the pitches was a pure pleasure and it was a joy to see that the kids loved the new forms of play and had a wonderful time. The goal of the campaign is to present the new rules and forms of play and to show parents and children how football can now be experienced and learned in a completely new way with a lot of fun and fair play. Agency: BrinkertLück Creatives Photo: Marco Fischer DoP: Alexander Michel, Julius Dürrfeld Production: Thomas Thiele

Playing with the ball at their feet and scoring goals are the central reasons why so many children and young people enjoy football.

The new forms of play should give all children on the pitch as often as possible the chance to have the ball at their own feet, to have their own actions, to score goals and thus to get a personal sense of achievement.

For this reason, smaller teams, a lot of variety and, in some cases, four goals are the order of the day. This should not only promote the individual sporting development of the children and young people, but should also strengthen the whole of soccer and its clubs at grassroots level.

Agency – BinkertLück Creatives

Photo: Marco Fischer

Direction/Production: Thomas Thiele

DoP: Alexander Michel / Julius Dürrfeld

Making-of DFB Kids-Football Campaign

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