CUBE Bikes – Urban Mobility

"Well, we want new ideas, a new approach and a new style to reinvent and relaunch the visual content for CUBE Urban Mobility." The briefing CUBE had for us was as simple as that. New collaboration project for CUBE Bikes together with gifted DOP Pascal Blaurock. This kick-off-project was about the CUBE Fold Hybrid – an e-powered folding bike for commuting in the city. Enjoy the film concept „Folding Transitions“ that staged the major feature of the bike to change the scenes in the film. This is the full campaign case. Enjoy! DoP and Cut: Pascal Blaurock Creative Concept and Production: Thomas Thiele Photography: Thomas Thiele Client: CUBE Bikes

The main film "Folding Transitions" – CUBE Urban Mobility

Check out Content CUBE FOLD HYBRID website

YouTube Teaser Short 1 "Fold it your way!"

"A great result!

We received exactly the content we wanted. Thank you very much."

Dario Rogler, CUBE Marketing

YouTube Teaser Short 2 "Fold it your way!"

BEHIND THE SCENES

DoP and Cut: Pascal Blaurock

Creative Concept and Production: Thomas Thiele

Photos: Thomas Thiele

You may also like

instagram portfolio – jttplus

/// NEW /// Stim2Go USA Product Launch Production

Cannes Lions Winner: WMF Sharp Knives

Why work together with Thomas Thiele

adidas HIIT Campaign Leon Goretzka

BLACKROLL® PORTRAIT Mountainbike Pro Steffi Marth

Tommy Hilfiger – Thiago Alcántara summer 2023

Blackroll® PORTRAIT Johannes Rydzek

La beauté de la Bretagne

SRH University – building a new campus

↑Back to Top