![Dajana Eitberger in Oberhof](https://cdn.myportfolio.com/be92e02cf9b035a2b95db1d7567c40a5/00367307-09f1-448d-b45f-0bd2fef3eb71_rw_1920.jpg?h=509ff1c8e240a904a75daff12d28e9e0)
Dajana Eitberger celebrating her world championship
![](https://cdn.myportfolio.com/be92e02cf9b035a2b95db1d7567c40a5/341bb850-689b-44ee-8bef-7733895ca21c_rw_1200.jpg?h=377f51167609e22ce88e1481e05181ed)
![Oberhof 2023 Logo](https://cdn.myportfolio.com/be92e02cf9b035a2b95db1d7567c40a5/7484227a-2b2a-4494-ae9e-daf4c50ec57e_rw_1200.jpg?h=5e6f3f3d5dc0032b63423864569af19c)
Oberhof World Cup logo
![](https://cdn.myportfolio.com/be92e02cf9b035a2b95db1d7567c40a5/078025b1-d5ed-43b2-af6d-9a945538c083_rw_1920.jpg?h=fa917feac1590cb40b8dae6c82c2f732)
A brand and event logo becomes part of the event
![](https://cdn.myportfolio.com/be92e02cf9b035a2b95db1d7567c40a5/0e4048cc-a024-4092-9358-17032bd901ba_rw_1920.jpg?h=2f0240cc5909b1ddff4e7ae187b1d1bd)
Max Langenhahn ready for take off
![](https://cdn.myportfolio.com/be92e02cf9b035a2b95db1d7567c40a5/741ed5ed-ab2f-41c4-88e9-9caa17eb7eb0_rw_1920.jpg?h=c636b89dc91fa0d73f665b5e28c9ef40)
Kids celebrating at the event
![](https://cdn.myportfolio.com/be92e02cf9b035a2b95db1d7567c40a5/eb26e742-c0d1-4974-88fb-fff5b4eaaee8_rw_1920.jpg?h=f1e0505e321fecbb0e5abaeb1cd50e03)
Oberhof23 beanies for the kids
![Rennsteig-Arena in Oberhof](https://cdn.myportfolio.com/be92e02cf9b035a2b95db1d7567c40a5/2489d9af-92e3-4a9e-924c-30643f7f3022_rw_1920.jpg?h=8e489400d0cc470cf49733deb2e9bb60)
![](https://cdn.myportfolio.com/be92e02cf9b035a2b95db1d7567c40a5/8f68adf1-53db-4fcf-a00a-7ddbd9a6142e_rw_1200.jpg?h=3822cbfd5a563e883a23d27643cfff01)
![](https://cdn.myportfolio.com/be92e02cf9b035a2b95db1d7567c40a5/6adb7914-1c06-437c-b7dd-2a8f78405168_rw_1920.jpg?h=fd32cbb3bf5e22bd5ed223e68feb207d)
![](https://cdn.myportfolio.com/be92e02cf9b035a2b95db1d7567c40a5/38ee5395-fee6-4dcc-941c-ace2fe822b88_rw_1920.jpg?h=98fecd3f8346131e87f2887ced153e5e)
It probably doesn't happen that often that you get the chance to develop an event brand for a World Cup. So I was very pleased being asked to create the brand Oberhof23 winter World Cup of biathlon and luge, held in Oberhof 2023 as employee with KNSK. It's been a pleasure to see the brand come ’alive’ with people enjoying the event and kids wearing beanies and coats showing the brand. Enjoy! Lead-Agency: KNSK Brand Design: Thomas Thiele
Dajana Eitberger celebrating her world championship
Oberhof World Cup logo
A brand and event logo becomes part of the event
Max Langenhahn ready for take off
Kids celebrating at the event
Oberhof23 beanies for the kids