colour explosion – ARTS, Sports and BMW

Like an explosion of colour - You better be prepared for anything to happen when international artist Marc Jung gets challenged to design the BMW bobsleigh helmet of Olympic gold medallist Mariama Jamanka. Art project of the Free State of Thuringia, BMW Helmets and BMW Motorbikes. Enjoy! concept & direction: Thomas Thiele dop & cut: Alexander Michel photo: Marco Fischer client: Thüringer Wirtschaftsministerium agency: KNSK

A Colourful Explosion – Art, Sports and BMW – The Film

Final art piece – BMW Motorbike helmet for Mariama Jamanka

Strike the pose – Marc Jung with the final helmet

BEHIND THE SCENES

Thank you Marc Jung!

Client – Thuringian ministry for Economic Affairs, Science and Digital Society

Agency – KNSK Group

Concept and Art Direction – Thomas Thiele

Photo – Marco Fischer

Film and Edit – Alexander Michel

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