The Deutschland Tour – event sponsor concept

Event branding, brand concept and social media content management at the Deutschland Tour – Germanys biggest pro cycling event – for one of the main sponsors. We set up our own cycling team "Team Thuringia" on the open public event race. This team – with more than 140 team members – was led by 5 VIP Team Captains including local Olympic medalists and world champions from different disciplines. Enjoy! concept & project lead: Thomas Thiele social media content management: Thomas Thiele dop & cut: Alexander Michel client: Free State of Thuringia lead agency: KNSK

Case film with impressions of Team Thuringia and event

Sponsor social-media-takeover during the event
Public could apply tor Team Thuringia via Instagram
Public could apply tor Team Thuringia via Instagram
Launching own Team Shit for Team Thuringia
Launching own Team Shit for Team Thuringia
Team Captain, Biathlon world champion Erik Lesser
Team Captain, Biathlon world champion Erik Lesser
Team captain Dajana Eitberger, Olympic gold medalist
Team captain Dajana Eitberger, Olympic gold medalist

Team Thuringia

Trailer for instagram takeover

Social Media Trailer "Team Thuringia Day 1"

Social Media Trailer "Team Thuringia Day 2"

Shooting event for social media
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