The Deutschland Tour – event sponsor concept

Event branding, brand concept and social media content management at the Deutschland Tour – Germanys biggest pro cycling event – for one of the main sponsors. We set up our own cycling team "Team Thuringia" on the open public event race. This team – with more than 140 team members – was led by 5 VIP Team Captains including local Olympic medalists and world champions from different disciplines. Enjoy! concept & project lead: Thomas Thiele social media content management: Thomas Thiele dop & cut: Alexander Michel client: Free State of Thuringia lead agency: KNSK

Case film with impressions of Team Thuringia and event

Sponsor social-media-takeover during the event