Redesigning a TV Station – "The circle" for the ZDF
How can a brand redesign be more credible and convincing than if it comes directly from the brand? Hardly, I would say.
For ZDF, it was initially a design idea to make the ZDF brand and programme communication younger, fresher and more modern. In the end, it was a redesign for an entire channel and the entire on- and off-air design of ZDF.
The ZDF Circle was born and changed the entire communication of ZDF. It became the carrier of information such as headlines or texts, as well as programme notes. Very fresh, I would say.
Two combined layers giving the circle its luminous colour