New visual on- and off-air design for ZDF

Probably a once-in-a-life-time situation! Absolutely thankful for having the chance of concepting and developing an on- and off-air redesign for one of the leading European TV broadcasters. The ZDF from Germany. In a nutshell the design-concept was: How can a brand redesign be more credible and convincing as if it comes directly from the brand? Hardly, I would say. "The ZDF Circle" was born and changed the entire communication of the ZDF on every channel. Simply once-in-a-life-time. Enjoy! Creative concept / Art direction: Thomas Thiele Client: ZDF Agency: KNSK

"The ZDF-circle" in on air installation

The design-concept in a nutshell: "How can a brand redesign be more credible and convincing as if it comes directly from the brand?"

ZDF Image Campaign with Audrey Hepburn

ZDF Image Teaser – Owl

ZDF Image Campaign with Ai Weiwei

ZDF Image Campaign with Denzel Washington

"The ZDF Circle" changed the entire communication of the ZDF on every channel.

ZDF Image Teaser – All Blacks

ZDF Billboard Campaign for Champions League Final live on ZDF

ZDF Image Campaign Eye

ZDF Teaser Trailer for election broadcasting Bundestagswahl

ZDF Image Campaign fro boardcasting UEFA Champions League

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