HÖWEDES OUT – a world champion retires

For an international football star there are several options to announce his own retirement. Some trust in publishing an uninspired press release or doing an interview – others believe in giving inglorious and tearful press conferences. We believe that this moment offers the chance to leave the stage in style and with a strong statement! Benedikt Höwedes followed our idea and decided to leave the stage in style! Very pleased and honored to announce the launch of „Höwedes out“. A new production together with Benedikt Höwedes announcing his retirement. Creative Lead: Thomas Thiele Photo: Marco Fischer DoP: Alexander Michel Client: Benedikt Höwedes

Where everything started – Höwedes coming home

HÖWEDES OUT exclusive Top-Story for DER SPIEGEL

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Jerseys of a great career

"Thanks for two cool, relaxing days. I always think the atmosphere on the set is important for the result, so I think we can make something great out of it!"

Benedikt Höwedes

One of three key visuals we produced for official press releases

Adidas World Cup Final Jersey 2014, Germany – Argentina

Höwedes back on his home turf

Though having only two evenings of production plus the challenge of keeping the whole production undercover everything worked seamlessly.

It was just the three of us on the set working with Benedikt on the site of the TUS Haltern, Germany – Benedikts home an 1st club he played for as a kid.

It was a pleasure and a great honor to do this project with him and we are very pleased for his confidence that this film is the coolest way to announce his retirement!

Not to mention all the great football talks we had and insights he gave us in between the takes!

The HÖWEDES OUT Crew

Thomas Thiele, Marco Fischer, Alexander Michel

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